UK accounting firms are shifting from compliance to advisory services, with 83% now offering them and 20% planning to expand. This shift is driven by client demand for proactive financial guidance in areas like cash flow management, tax planning, and business strategy. High-growth firms are leading, emphasizing services such as financial forecasting and risk management, supported by digital transformation.
By leveraging AI and cloud platforms, firms provide real-time financial insights, helping clients make faster decisions. The move toward advisory services is not just about relevance but about long-term client value. By focusing on strategic planning and tailored solutions, firms are positioning themselves as key partners in business growth, reflecting a broader industry trend.